Webinars & Training Videos
Webinars and training videos are a great way to learn more about Spring2ACTion campaign strategies, and put your organization on the path to success! Join us for a live webinar with your Spring2ACTion team, or check out the pre-recorded training videos designed to help you learn more about specific topics of all levels. No matter the size and shape of your organization, we've got the tools to help you succeed!
Harness Your Year-End Giving Success to Steward and Retain Your Donors
January 14, 2021 - Noon - 1:30pm
Now that you've wrapped up year-end giving, it's time to harness that energy, success and engagement by stewarding your donors, getting ready for Spring2ACTion and beating that national 40% donor retention average. This 90-minute virtual session on Zoom will be led by Susan Kelly of Kelly Strategies. Join us as we learn:
- How to analyze your year-end giving results to create donor segments
- How to develop annual – mid – and major donor strategies
- How to create a robust stewardship plan
- How to engage these donors for Spring2ACTion 2021
Participants will receive a template to craft their year-round stewardship plan.
Tuesday, February 2, 2021 - 9:30 - 10:30am
New to Spring2ACTion or would like a refresher? This webinar is for you! Learn the basics to get your organization ready for this great event for the Alexandria area! In this webinar, we'll review what Spring2ACTion is and highlight some new updates for Spring2ACTion 2021, then we'll walk through how you can use the platform to create the perfect giving day profile. We'll conclude by answering your questions with a live Q&A.
Tuesday, February 23 - 9:30 - 10:30am
With Spring2ACTion just around the corner, this webinar will cover some more advanced strategies to help take your giving day efforts to the next level. We'll review some of the details and updates for Spring2ACTion 2021, and then dive into some more specific topics regarding matching grants, engaging your Free Agent Fundraisers, and how to access and read your donation reports. We'll conclude by highlighting some additional resources to help make your organization as successful as possible and answering your questions in a live Q&A.
Social Media & Storytelling Training
Wednesday, March 10 - 9:30 - 10:30am
This training will focus on creating social media and storytelling content to engage donors and key stakeholders. The session will cover the basics of social media marketing, designing a successful social media campaign, and creating graphic content. There will be an opportunity for Q&A too.