Ambassador Email Guide


You can use these email templates to reach out to your personal network and spread the word about Spring2ACTion. Just copy and paste the text below into your email client and add some personal flair to make it your own!


Sample email - Before Spring2ACTion begins

Subject: Join me and let’s Spring2ACTion on April 15th!

On April 15, our community will be giving back through Spring2ACTion, Alexandria’s Giving Day. This year's date was moved up because now, more than ever, the Alexandria nonprofit community needs our support.

Spring2ACTion is a city-wide effort to raise needed funds for local nonprofits and to celebrate the generosity and vibrancy of our community. I’m passionate about this day of giving because (provide your story here)

Because of the current crisis, organizations have had to cancel fundraising events and programs that generate revenue.  Classrooms and theaters are dark, and programs are cancelled in adherence of social distancing guidelines.  Many nonprofits are depleting their reserves to purchase emergency food and supplies for their constituents.

Here’s how you we can help (while social distancing):

  • Donate to our favorite nonprofit(s) beginning April 3 (when early giving begins) at www.Spring2ACTion.org.  Please know a donation of any size will make a big difference!
  • Spread the word by texting a friend, forwarding this email, and posting on Facebook, Twitter, and Instagram using the hashtag #Spring2ACTion.

Thank you in advance for your support in giving back to the community we love.


Sample email during Early Giving (can be sent between April 3-14):  

Subject: Don’t forget Spring2ACTion is around the corner but you can start now!

On April 15, our community will be giving back through Spring2ACTion, Alexandria’s Giving Day. But you can start donating today through early giving - it’s like early voting, but you can do it more than once!

Spring2ACTion is a city-wide effort to raise needed funds for local nonprofits and to celebrate the generosity and vibrancy of our community. I’m passionate about this day of giving because (provide your story here)

Because of the current crisis, nonprofits need our support now, more than ever.  Here’s how you we can help (while social distancing):

  • Donate to our favorite nonprofit(s) at www.Spring2ACTion.org.  A donation of any size will make a big difference!
  • Spread the word by texting a friend, forwarding this email, and posting on Facebook, Twitter, and Instagram using the hashtag #Spring2ACTion.

Thank you in advance for your support in giving back to the community we love.


Sample Email on April 15:

Subject: Spring2ACTion is here!

Ready, set, give!  Today is the day – let’s Spring2ACTion for the community we love.   

Here’s how you we can help (while social distancing):

  • Donate to our favorite nonprofit(s) at www.Spring2ACTion.org.  A donation of any size will make a big difference!
  • Spread the word by texting a friend, forwarding this email, and posting on Facebook, Twitter, and Instagram using the hashtag #Spring2ACTion.

Let’s show our support for the nonprofit community and help keep Alexandria a healthy and vibrant place for everyone!



After Spring2ACTion

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during Spring2ACTion. Because of you we have changed this community and the organizations caring for it. This day raised over $X for 150 nonprofits.

You rock!