Communications Timeline
Major Milestones
Month 1
The Spring2ACTion Team will:
- Encourage nonprofits to sign up for Spring2ACTion
- Network with and recruit local community nonprofit leaders to expand and amplify Spring2ACTion’s message to nonprofits, donors, and other general supporters
You should:
- Sign up for Spring2ACTion and customize your profile
- Assemble your Spring2ACTion team and involve them in planning how your Spring2ACTion campaign will complement your annual fundraising strategy
- Attend a webinar to learn about Spring2ACTion, how to promote your Spring2ACTion campaign, and how to recruit and utilize peer-to-peer fundraisers
- Discover all the resources available for you to use in your nonprofit toolkit (email marketing, social media posts, graphics, planning guide, and more!)
Month 2
The Spring2ACTion Team will:
- Work with local newspapers, radio stations, and other media outlets to continue spreading the word to a wider audience about Spring2ACTion
- Continue offering trainings to nonprofits participating in Spring2ACTion, and those interested in the opportunity, on giving day best practices.
- Develop content for nonprofits participating in Spring2ACTion to use, and for use on #Spring2ACTion social media pages, Facebook and Twitter.
You should:
- Craft your campaign story. How are you celebrating Spring2ACTion? How will you use the funds raised during Spring2ACTion? Why should donors give to you on Spring2ACTion? Watch our Storytelling Training Video to learn more!
- Recruit fundraising champions for your campaign. You can use your Board, volunteers, or staff!
- Let your volunteers know you’re participating in Spring2ACTion and you need their help in extra special ways! Give them meaningful assignments to fully engage them.
- Develop your messaging plan for the next 2 months to ensure your donors know you are participating in Spring2ACTion on April 15th. Download the email and social media timelines in the Nonprofit Toolkit to get a head start!
Month 3
The Spring2ACTion Team will:
- Provide more resources to local community nonprofit leaders to expand and amplify Spring2ACTion’s message to nonprofits, donors, and other general supporters
- Continue promoting Spring2ACTion to nonprofits across the region
You should:
- Send out a save the date email and social media post to all of your supporters! Download the Spring2ACTion “Save the Date” graphic from the Nonprofit Toolkit to make sure your messages stand out!
- Host a fundraising champion kick-off party to teach your fundraising champions best practices on fundraising!
Month 4
The Spring2ACTion Team will:
- Heavily promote Spring2ACTion to all media outlets across the region
- Finalize partnerships with local businesses to benefit every nonprofit participating in Spring2ACTion
You should:
- Post on social media regularly about Spring2ACTion, using the hashtag #Spring2ACTion
- Email your supporters with additional details about Spring2ACTion. How do they give? Why should they give? When should they give?
- Ensure your campaign story and messaging are ready to go. Make a test donation to make sure you understand the process.
Day of
The Spring2ACTion Team will:
- Heavily promote Spring2ACTion to all media outlets across the region
- Provide 24-hour support to all nonprofits and their supporters
You should:
- Post on social media regularly about Spring2ACTion, using the hashtag #Spring2ACTion
- Email your supporters with updates and how they can help your Spring2ACTion campaign
- Thank your supporters in real-time on social media, in emails, or give them a call!
- Celebrate!
Beyond
The Spring2ACTion Team will:
- Share statistics from Spring2ACTion, including nonprofit success stories, and describe the powerful change that will happen as a result of the generous donations to local nonprofits.
You should:
- Share the results from your Spring2ACTion participation and what those results mean.
- Thank your donors and let them know exactly what their donations mean for your program.
- Send handwritten notes to your fundraising champions and your Board for their assistance.
- Send periodic updates on how the donations you received are being used. Keep your donors engaged by letting them know how their money is benefiting your organization and your cause.
- Engage with your donors on GiveGab after Spring2ACTion by posting volunteer opportunities, fundraising, and hosting events!
- Thanking Your Donors training video: video link or download slides
- Retaining New Donors training video: video link or download slides
- Building Better Relationships training video: video link or download slides
- Craft a thoughtful thank you to begin stewardship immediately after the donation
- Important Steps for Post-Giving Day Success
