Spring2ACTion Business Fundraiser's Toolkit


Download the Getting Ready Guide

Check Out These Shareable Graphics


Thank you for being a leader in this giving movement!

As a Business Fundraiser, you will inspire and empower your employees, customers and/or vendors (stakeholders) to give back to causes that are meaningful to them, learn about new ones, and spark a little friendly competition that will benefit our community.

Spring2ACTion is Alexandria’s Giving Day is a 24-hour call to ACTion to get online and give! Presented by ACT for Alexandria, Spring2ACTion has raised more than $10M in the past 9 years for the programs and services that support families, children, seniors, veterans, animals and more – making it one of the most successful citywide giving days in the country!

Important Dates

  • March 31 - Deadline to sign up as a Business Fundraiser
  • April 3 - Early giving starts on www.Spring2ACTion.org
  • April 15 - Spring2ACTion begins at 12AM!

April 15, 2020 is dedicated to inspiring our entire community to be generous!

This toolkit is intended to make your participation and campaign planning easy, fun and impactful. We have included all the tips and tricks to make your business campaign successful, authentic and engaging for your stakeholders!

Think about what you are already doing year-round to give back and figure out how Spring2ACTion compliments it OR kick off your business’s giving efforts with this day!

We have included campaign ideas and communications for engaging stakeholders and spreading the word about Spring2ACTion. You will see sample social media posts and sample emails to get you started. AND we are here for you! Got questions or need help brainstorming as you plan, call us!

Together we are creating social good and changing lives, making this area thriving for all.

We can’t wait to ACT for good with you!

Questions? Contact Celeste at Celeste.Flores@actforalexandria.org

*As a Business Fundraiser for Spring2ACTion, you will have access to confidential donor informationAs a Business Fundraiser participant, you agree to:

  • Use donor data solely for informational purposes and not disseminate the information or use it for promotional purposes.
  • Only contact the donor if the person is connected to your company/association/organization prior to and outside of Spring2ACTion.   

Thank you!


Let’s Spring2ACTion!

    Ideas for virtual activities to add your effort

  • Engage with your customers or employee via a Facebook Poll or Instagram Poll
  • Print out your own "I #Spring2ACTion because..." sign and encourage your supporters to take selfies, share on social media, and tag your nonprofit and #spring2action
  • Have a staff member or customer do a social media takeover to share a day in the life featuring donating on Spring2ACTion site.
  • Consider a safe dare or challenge to engage your followers. For example, if you have 20 people donate and select your business name you will do something funny – dance, pie in face, etc.
  • Go Live on Facebook or Instagram to engage in lieu of an in-person gathering. Tell them who you are supporting and why. Make sure you tell people ahead of time when you plan to go live!



Let's Get Social!

This day runs on Social Media! First things first, be sure to:

page5image3879040Like us on Facebook: www.facebook.com/Spring2ACTion & Tag #Spring2ACTion

page5image3899424Follow us on Twitter: @Spring2ACT; Re-tweet #Spring2ACTion content.

page5image3844544 Post photographs and content on Instagram using the hashtag #Spring2ACTion


Just a few things to remember:

  1. For S2A logos and graphics, posters, printables: https://www.spring2action.org/info/downloads
  2. Always use hashtag #Spring2ACTion and tag @Spring2ACTion (Facebook) or @Spring2ACT (Twitter)
  3. Create your own or use an existing internal hashtag.

When and what should I post?

Social Media

General Tips for organizations during this time.

  • While being sensitive to our current environment, do not shy away from posting photos showing members of your community, even if the photos are from before social distancing practices were adopted. 
  • If you’re concerned about using group photos during the coronavirus response, add language such as “photo from a January event” or “throwback” to signal that the photos are not current.
  • Not all posts this April need to mention the coronavirus crisis. Intersperse messages acknowledging the crisis with more typical messages to maintain a well-rounded social media presence.
  • Post content that is fun and demonstrates your personality. The coronavirus contributes to a more somber and apprehensive environment. You can provide hope and show the good in our community by showing what you do and why it’s important.
  • Social media engagement is now more important than ever. Connect with your people and other organizations in Alexandria by liking and commenting on posts, interacting with story posts, and sharing posts from people who are talking about your organization and promoting your mission.
  • With many people at home and spending more time online, there is a great opportunity to reach people through social media. 

Facebook

  • Let’s join together to give back to the community we love. April 15 is #Spring2ACTion, Alexandria’s Giving Day. With a single donation, you have the chance to make a big difference in our community.  www.Spring2ACTion.org
  • During the coronavirus response, local nonprofits need your help more than ever. Donate today to support your favorite organization(s) so we can help keep the community healthy and vibrant.  www.Spring2ACTion.org
  • Join us in celebrating #Spring2ACTion on April 15. We may be social distancing, but we can still come together as a community to support Alexandria. Help us continue to serve the community we love by donating to your favorite nonprofit(s)!  www.Spring2ACTion.org
  • All hands on deck! Join other generous donors during #Spring2ACTion to help our community through this crisis.  www.Spring2ACTion.org
  • In these uncertain times, community is more important than ever before. Give back on April 15 to help the amazing organizations working to ensure the safety and well-being of Alexandria residents.  www.Spring2ACTion.org

Twitter

  • Let your generosity shine through! April 15 is #Spring2ACTion. Help our community stay healthy and thriving by supporting Alexandria’s Giving Day!  www.Spring2ACTion.org
  • All hands on deck! Join other generous donors during #Spring2ACTion to help our community through this crisis. www.Spring2ACTion.org 
  • We all have the power to help our community. Join your neighbors in making a donation through #Spring2ACTion. www.Spring2ACTion.org
  • In times of crisis, our neighbors and community can make a big difference. Support our nonprofits by donating on April 15 as part of #Spring2ACTion, Alexandria’s Giving Day. www.Spring2ACTion.org

Sample Emails

Before Spring2ACTion begins:

SUBJECT LINE: Are you ready to be generous? (your company) is ready to #Spring2ACTion

On April 15, our community will be giving back through Spring2ACTion, Alexandria’s Giving Day. This year's date was moved up because now, more than ever, the Alexandria nonprofit community needs our support.

What is Spring2ACTion? Produced by ACT for Alexandria, it is an annual day of online giving that happens every April. Last year, a whole bunch of people like you and me gave more than $2M to support causes that are important to us...but we can do more!

Because of the current crisis, organizations have had to cancel fundraising events and programs that generate revenue.  Classrooms and theaters are dark, and programs are cancelled in adherence of social distancing guidelines.  Many nonprofits are depleting their reserves to purchase emergency food and supplies for their constituents.

We must come together around this one common community goal on April 15th and support these organizations.

IF MATCHING INSERT/Prize/incentives you are doing: To rise to the occasion, your donations to local nonprofits made on Spring2ACTion.org will be boosted by (your company). (your company) is offering bonus dollars as an incentive to give (describe how your matching program works ie: dollar for dollar, up to a certain amount, prize threshold, etc.)

Here’s how you we can help (while social distancing):

    Thank you in advance for your support in giving back to the community we love. Let’s ACT for good together!For questions about Spring2ACTion and how you can get involved, please contact (company contact).>Best regards,(company contact signature)


    Donate to our favorite nonprofit(s) beginning April 3 (when early giving begins) at www.Spring2ACTion.org.  Please know a donation of any size will make a big difference AND remember to select (your company) when checking out!

    If so inclined, commit to a nonprofit and become a fundraiser for them. Info about that also on Spring2ACTion.org!

    Spread the word to friends and family – let them know about this important (and fun) day of giving or print out your own "I #Spring2ACTion because..." sign, fill out what you are passionate about, take selfies, share on social media, and tag the nonprofit on Facebook, Twitter, and Instagram using the hashtag #Spring2ACTion.



    Sample Email during Early Giving (few days before April 15):  

    • Just a couple days (or 24 hours) from today on April 15th, is Spring2ACTion, Alexandria’s Giving Day when we will all come together for Spring2ACTion and we need YOU to get online and be generous.

      Spring2ACTion will be an important effort to raise needed funds to support programs and services in our community during this time of increased need and uncertainty.

      AND you can start donating today – early giving is happening - it’s like early voting, but you can do it more than once!

      INSERT MATCHING INFO (if applicable) 

      Because of the current crisis, nonprofits need our support now, more than ever.  This is the day we come together for one common goal.  

      Here’s how you we can help (while social distancing):

      • Donate to our favorite nonprofit(s) early giving is happening now at www.Spring2ACTion.org.  Please know a donation of any size will make a big difference AND remember to select (your company) when checking out!
      • Spread the word to friends and family – let them know about this important (and fun) day of giving and be sure to share who you are supporting and post on Facebook, Twitter, and Instagram using the hashtag #Spring2ACTion.

      What are you passion about? Share it.  Print out your own "I #Spring2ACTion because..." sign, take selfies, share on social media, and tag your nonprofit

      Thank you in advance for your support in giving back to the community we love.  Let’s come together.



    Sample Email on April 15:

    Ready, set, give!  Today is the day – let’s Spring2ACTion for the community we love.  Now more than ever we must come together and give. 


    INSERT MATCHING INFO (if applicable) 


    Here’s how we can help (while social distancing):

    Donate TODAY to our favorite nonprofit(s) or new one www.Spring2ACTion.org.  Please know a donation of any size will make a big difference AND remember to select (your company) when checking out!

    Spread the word to friends and family – let them know about this important (and fun) day of giving and be sure to share who you are supporting and post on Facebook, Twitter, and Instagram using the hashtag #Spring2ACTion.

    What are you passion about? Share it.  Print out your own "I #Spring2ACTion because..." sign, take selfies, share on social media, and tag your nonprofit

    Let’s show our support for the nonprofit community and help keep Alexandria a healthy and vibrant place for everyone! 




    Sample THANK YOU email on April 16:

    The following email offers an idea of what you can send to employees the next day!

    SUBJECT LINE: Look what we did!

    Thank you for being a part of the big day, Spring2ACTion and helping so many people in the process.  This was day when we came together to support one another and the organizations that are so important for our community, now more than ever.  

    More than ______ employees came together to raise over $________. These important funds will ripple through the area and more importantly changing lives and keep organizations running with the resources they need. We did that --together.

    We are so fortunate to have you and thank you for supporting our neighbors and the community.

    Thank you for sharing your love, being generous and supporting your cause!

    (your name)